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About This Episode
Drew Peters aka Vanilla Gorilla, Director of Science at GAT, discusses using SupplementReviews.com as a platform for acceleration into sports nutrition, formulating for canned beverage vs. powders, margin-first innovation vs. consumer-first innovation, using smaller companies for inspiration, DMAA and stimulants and his passion for nutrition.
Topics Covered on this Show
- Discovering science as a passion
- Working for SupplementReviews.com
- Formulating for BANG and Jack Owoc
- Transitioning to ProSupps
- Formulating for margin vs. unique innovation (and both)
- Smaller companies as inspirations
- DMAA and other exotic stimulants
- Future with GAT
- Nutrition coaching and planning
- Bodybuilding competitions
Links From Show
About The Guest
Drew Peters, MA, CSCS is the founder and CEO of Vanilla Gorilla Nutrition Solutions and works in the sports nutrition industry currently as the Director of Scienceat GAT, spearheading new product development, formulations, flavoring and all matters that fall under the jurisdiction of the scientific aspect of products. A veteran nutrition coaching specialist, Drew specializes in a wide variety of areas in nutrition including contest preparation, physique transformation, bulking/cutting plans, carbohydrate cycling and the ketogenic diet. Placing an emphasis on maximizing digestability/nutrient utilization, Drew works with a wide demographic of a client base ranging from competitive bodybuilders to the weekend warrior.
About The Host
Ryan Bucki is the president of FitnessInformant.com. Ryan started Fitness Informant in 2016 as a platform to help educate others on all topics health, wellness, fitness and supplements. Ryan worked for an online supplement company to learn the inside aspect of the supplement industry. Ryan is also a certified fitness trainer through the International Sports Sciences Association.
He is also a former professional wrestler (WWE style). Ryan wrestled professionally for 10 years, cultivating with a WWE tryout in 2003. A combination of being overweight and involved in professional wrestling got Ryan into health, fitness and supplements.