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Episode 40: Greg Helton (CMO MuscleSport)


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About This Episode

Greg Helton, Chief Marketing Officer for MuscleSport and other brands, discusses how to approach marketing in the sports nutrition business, trends he sees in the industry, jealousy in the industry and future growth and innovation for MuscleSport in 2019.

Topics Covered on this Show

  • Marketing to consumers in sports nutrition without deception
  • Branding and its importance
  • Greg's start in the industry
  • Jealousy among those within the industry
  • MuscleSports' pricing model
  • Future MuscleSport innovation

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About The Host

Ryan Bucki, CEO

Ryan Bucki, CEO

Ryan Bucki is the president of Ryan started Fitness Informant in 2016 as a platform to help educate others on all topics health, wellness, fitness and supplements. Ryan worked for an online supplement company to learn the inside aspect of the supplement industry. Ryan is also a certified fitness trainer through the International Sports Sciences Association.

He is also a former professional wrestler (WWE style). Ryan wrestled professionally for 10 years, cultivating with a WWE tryout in 2003. A combination of being overweight and involved in professional wrestling got Ryan into health, fitness and supplements.

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Episode 39: Mujtaba Khawaja (Olympus Labs CEO)

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