Episode 31: Kenton Engel

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About This Episode

Kenton Engel, the Chief Marketing Officer for Core Nutritionals, Merica Labz, Merica Energy, Nutrition Corners and co-founder of Arms Race Nutrition joins the podcast to discuss innovation within the industry given the regulatory guidelines that dietary supplement companies must follow.

Topics Covered on this Show

Innovation within the parameters of the FDA
Innovation on the branding side
Vetting out new ingredients
Innovation on product formulas
Core Nutritionals future launches
Merica Energy future launches
Merica Labz future launches
Arms Race Nutrition launch

Links From Show

About The Guest

Kenton Engel

Kenton Engel is the Chief Marketing Officer of Core Nutritionals, ‘Merica Labz, ‘Merica Energy and the Nutrition Corners. Along with Doug Miller, CEO of the same brands and Julian Smith, natural athlete and influencer, Kenton recently founded Arms Race Nutrition.

Kenton has worked in the dietary supplement space since 2006. Beginning as a product ambassador, Kenton worked at USPlabs for 10 years, leaving as the VP of Consumer Relations and Scientific Affairs. Kenton’s interest in the field are broad, with valuable experience in branding and marketing, compliance and regulatory, and business and sales strategy.

About The Host

Ryan Bucki, CEO

Ryan Bucki is the president of FitnessInformant.com. Ryan started Fitness Informant in 2016 as a platform to help educate others on all topics health, wellness, fitness and supplements. Ryan worked for an online supplement company to learn the inside aspect of the supplement industry. Ryan is also a certified fitness trainer through the International Sports Sciences Association.

He is also a former professional wrestler (WWE style). Ryan wrestled professionally for 10 years, cultivating with a WWE tryout in 2003. A combination of being overweight and involved in professional wrestling got Ryan into health, fitness and supplements.