Skip to main content

Subscribe to the show on the following platforms:

google play

About This Episode

Kenton Engel, the Chief Marketing Officer for Core Nutritionals, Merica Labz, Merica Energy, Nutrition Corners and co-founder of Arms Race Nutrition joins the podcast to discuss innovation within the industry given the regulatory guidelines that dietary supplement companies must follow.

Topics Covered on this Show

  • Innovation within the parameters of the FDA
  • Innovation on the branding side
  • Vetting out new ingredients
  • Innovation on product formulas
  • Core Nutritionals future launches
  • Merica Energy future launches
  • Merica Labz future launches
  • Arms Race Nutrition launch

Links From Show

About The Guest

Kenton Engel

Kenton Engel

Kenton Engel is the Chief Marketing Officer of Core Nutritionals, ‘Merica Labz, ‘Merica Energy and the Nutrition Corners. Along with Doug Miller, CEO of the same brands and Julian Smith, natural athlete and influencer, Kenton recently founded Arms Race Nutrition. 

Kenton has worked in the dietary supplement space since 2006. Beginning as a product ambassador, Kenton worked at USPlabs for 10 years, leaving as the VP of Consumer Relations and Scientific Affairs. Kenton’s interest in the field are broad, with valuable experience in branding and marketing, compliance and regulatory, and business and sales strategy.

About The Host

Ryan Bucki, CEO

Ryan Bucki, CEO

Ryan Bucki is the president of Ryan started Fitness Informant in 2016 as a platform to help educate others on all topics health, wellness, fitness and supplements. Ryan worked for an online supplement company to learn the inside aspect of the supplement industry. Ryan is also a certified fitness trainer through the International Sports Sciences Association.

He is also a former professional wrestler (WWE style). Ryan wrestled professionally for 10 years, cultivating with a WWE tryout in 2003. A combination of being overweight and involved in professional wrestling got Ryan into health, fitness and supplements.

Core Nutritionals BOLIC Featuring PeakO2 & Laxogenin Now Available
Core Nutritionals Blackberry Lemonade TEST Now Available
FIt Butters

Leave a Reply