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About This Episode
Kenton Engel, the Chief Marketing Officer for Core Nutritionals, Merica Labz, Merica Energy, Nutrition Corners and co-founder of Arms Race Nutrition joins the podcast to discuss innovation within the industry given the regulatory guidelines that dietary supplement companies must follow.
Topics Covered on this Show
- Innovation within the parameters of the FDA
- Innovation on the branding side
- Vetting out new ingredients
- Innovation on product formulas
- Core Nutritionals future launches
- Merica Energy future launches
- Merica Labz future launches
- Arms Race Nutrition launch
Links From Show
About The Guest
Kenton Engel is the Chief Marketing Officer of Core Nutritionals, ‘Merica Labz, ‘Merica Energy and the Nutrition Corners. Along with Doug Miller, CEO of the same brands and Julian Smith, natural athlete and influencer, Kenton recently founded Arms Race Nutrition.
About The Host
Ryan Bucki is the president of FitnessInformant.com. Ryan started Fitness Informant in 2016 as a platform to help educate others on all topics health, wellness, fitness and supplements. Ryan worked for an online supplement company to learn the inside aspect of the supplement industry. Ryan is also a certified fitness trainer through the International Sports Sciences Association.
He is also a former professional wrestler (WWE style). Ryan wrestled professionally for 10 years, cultivating with a WWE tryout in 2003. A combination of being overweight and involved in professional wrestling got Ryan into health, fitness and supplements.