Altus Premier Nutrition Maxx Protein
Pros
- Grass Fed Whey
- Velositol Included
- Mixability
- Value
Cons
- N/A
Maxx Protein from APN is a grass-fed whey protein isolate with the inclusion of Velositiol for accelerating muscle protein synthesis. Overall, the protein is an OK tasting WPI. The fact that it is grass-fed doesn’t necessarily make it more valuable, as the jury is still out on protein powders and grass-fed claims. However, when priced correctly, this can be a nice choice of protein among those of you who like clean isolates and believe in grass-fed protein powders.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_video link=”https://youtu.be/hEs_3lMouSw” align=”center”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” bg_color=”#2e2e2e” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”padding-5-percent” column_padding_position=”all” background_color=”#efefef” background_color_opacity=”1″ background_color_hover=”#ffffff” background_hover_color_opacity=”1″ column_shadow=”medium_depth” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”2px” column_border_color=”#000000″ column_border_style=”solid”][text-with-icon icon_type=”font_icon” icon=”icon-arrow-right” color=”Accent-Color”]
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We then look at effectiveness. A high quality protein will be effective. This is generally an extension of the profile section. The higher quality ingredients used at proper dosages, the more effective that product will be.
Then we move into the taste of the different flavors we’ve tried. We grade each flavor separately and average the scores for their overall taste rating. We were able to test out the Vanilla flavor.
Mixability refers to how well the protein powder mixes in 12oz of water. We use the shaker bottle test. This would be your typical Blender Bottle with the spiral chrome ball.
Finally, we talk about value. Value is the combination of profile, effectiveness, taste and mixability in relation to cost. Another part of value are the competitors and other versions of proteins available on the market.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
Ingredients Profile
[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]I need to give kudos to APN for being fully transparent on their protein dosing in this. They use WPI90 (isolate) at 27.8g yielding 25g of protein per serving. The protein used is grass-fed whey protein isolate (there is no evidence that we can find at this time that makes grass-fed protein powder superior to regular protein powder – but they are not charging a price premium for this so we will take it!). A solid selection of an isolate protein. This is instantized with sunflower lecithin.
Sunflower Lecithin has numerous benefits including cholesterol level controls, brain and liver health, antioxidant, arthritis and more.
It also includes 2g of Velositol. Velositol, according to Nutrition 21, accelerates and boosts muscle protein synthesis when combined with protein. It is also said to double the power of protein, a big claim. This also contributes to the overall carbs of the protein powder, something that I find too high for an isolate.
Here are the macros:
Fats: 0.4g
Carbs: 7g
Protein: 25g
Overall, APN Maxx Protein has a solid ingredient deck. It is simple with protein accounting for 76% of the serving. There is too many carbs for an isolate against the competition, but it’s due to the use of Velositol.[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”5077″ alignment=”center” animation=”None” box_shadow=”none” max_width=”100%”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
Effectiveness
[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]Protein isolates are great if you’re competing (watching carbs) or have issues with lactose. They are the quickest absorbing and digesting proteins on the market. With Maxx Protein, since the ingredient deck is so well done, you know it is an effective protein. I like the addition of Sunflower Lecithin as well.A lot of people get stomach bloat from protein powders. You shouldn’t get it from Maxx Protein, I didn’t. This is a good thing, especially since most of us consume our powders post-workout.
Overall, a good, effective protein.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
Taste
Vanilla: [/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]Vanilla is always an interesting flavor. I never really have found one that is out-of-this world special. The best vanilla I have had was Vanilla Cake Batter, which technically isn’t a vanilla.
The fact that this is grass-fed should have nothing to do with the flavor. It was OK. It wouldn’t be a flavor I would seek out. The nice thing is that this is only available in a 2lb tub, so you can burn through it pretty quick.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
Mixibility
[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]Maxx Protein mixes very well. This is expected with an isolate. Isolates typically can be stirred into water with a spoon (the good ones can). This isolate was dissolved in water via Blender Bottle. Check out our video for a mixability test. I am sure you will agree that it mixes very well.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Value
[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]Maxx Protein is a grass-fed whey protein isolate available in a 2lb container. You would typically see this priced close to $50 – leveraging grass-fed for a price premium. Maxx Protein retails for $40 for a 2lb tub. This is in-line with normal whey protein isolates. If you’re a fan of grass-fed, and like the use of Velositol, then this is a solid value for you. We just wish there were more flavors to choose from.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][heading]Available at these Fitness Informant approved retailers:[/heading][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color=”#efefef” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”2px” column_border_style=”solid”][tabbed_section style=”default” alignment=”left”][tab title=”2-LBS” id=”1509114502646-0d5a3-7611″ tab_id=”1509806930603-9″][vc_row_inner column_margin=”default” top_padding=”10″ bottom_padding=”10″ text_align=”left” css=”.vc_custom_1509116724210{background-color: #2e2e2e !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/1″ column_border_width=”none” column_border_style=”solid”][vc_column_text] PRICE COMPARISON:[/vc_column_text][/vc_column_inner][/vc_row_inner][/tab][/tabbed_section][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ width=”1/4″ column_border_width=”none” column_border_style=”solid”][vc_column_text]
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$39.99
[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ width=”1/4″ column_border_width=”none” column_border_style=”solid”][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5hbHR1c3ByZW1pZXJudXRyaXRpb24uY29tJTJGcHJvZHVjdHMlMkZtYXh4LXByb3RlaW4lMjIlMjBjbGFzcyUzRCUyMm15QnV0dG9uJTIyJTIwcmVsJTNEJTIybm9mb2xsb3clMjIlM0VHTyUyMFRPJTIwU1RPUkUlMjAlM0UlM0UlM0MlMkZhJTNF[/vc_raw_html][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
