Podcast

Episode 16: Building A Fitness Brand

By January 8, 2019 January 17th, 2019 No Comments
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About This Episode

Fitness Informant Founder & CEO discusses building a fitness brand to success. He discusses common mistakes he sees in business, especially the sports nutrition world and how to avoid those mistakes.

Topics Covered on this Show

  • The Arnold Classic
  • Caffeine Drinks
  • Building A Brand
  • Mission, Vision & Purpose Statement
  • Understanding Your Consumer
  • Understanding Your Identity

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About The Host

Ryan Bucki, ISSA-CFT

Ryan Bucki is the president of FitnessInformant.com. Ryan started Fitness Informant in 2016 as a platform to help educate others on all topics health, wellness, fitness and supplements. Ryan worked for an online supplement company to learn the inside aspect of the supplement industry. Ryan is also a certified fitness trainer through the International Sports Sciences Association.

He is also a former professional wrestler (WWE style). Ryan wrestled professionally for 10 years, cultivating with a WWE tryout in 2003. A combination of being overweight and involved in professional wrestling got Ryan into health, fitness and supplements.

Episode 15: The Business of Supplements with Joshua Schall

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