Fitness Informant Founder & CEO discusses building a fitness brand to success. He discusses common mistakes he sees in business, especially the sports nutrition world and how to avoid those mistakes.
Outright Bar
9.6
Pros
- Clean Ingredients
- Taste
- Texture
- Price
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Overview of Outright Bar
Outright Bars are made from Marc Lobliner. Some of you may know that Marc is the owner of MTS Nutrition. The bars were not branded MTS because Marc understands the market and wanted this to be an all-family product, not a bodybuilding one.
Outright Bars are going to be the cleanest protein bars in this space. They don’t have as much protein per bar as some of the competitors in this space, but it also doesn’t have all the other junk we see popping up in this space – the stuff making their bars like candy and Outright Bars clean fuel. These are going to be one of the best bars you can get.
Why You Should Trust Our Reviews
- EXPERT REVIEW PANEL
Our review panel is made up of individuals with many years of experience in the sports nutrition industry, dating back to the early 2000’s. Their tenure gives them knowledge on brands, supplements, ingredients, dosages and more. - FULL CONTAINER REVIEWS
Unlike the majority of “review” sites on the internet, Fitness Informant reviews every supplement on a full-container basis. What does this mean? It means that a review is not written or recorded until the last serving of that product has been finished. We’ve all had products that were great for the first couple of days, but then lost their effectiveness shortly after. We want to ensure you are getting a full review based on a full product. - INGREDIENT EDUCATION
We breakdown each ingredient in our reviews to educate you on exactly what the ingredients do, and what is the proper dosage of each ingredient to effectively do what they are intended to do. - 100% HONEST – NO B.S. REVIEWS
Our number #1 priority is to inform you proper supplement selection through honest reviews. The majority of “review” sites on the internet will push you to buy a certain product based on the commissions they received. Not us. We want you to purchase the highest quality supplements at the best value. We put your health and wellness first. To achieve your goals we want you to use only the best supplements that you can afford. We do this by being honest.
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Testing Results and Ratings
We reviewed the Outright Bar on four categories. We first start by looking at it’s ingredient profile. This portion of the review looks at the different ingredients used in the protein bar.
Then we move into the taste of the different flavors we’ve tried. We grade each flavor separately and average the scores for their overall taste rating. We were able to test out the following flavors: Peanut Butter Chocolate Chip and Peanut Butter Raisin.
Texture refers to how well the bar felt while eating it. Some protein bars are chalky, while others are soft and chewy.
Finally, we talk about value. Value is the combination of ingredients, taste and texture in relation to cost. Another part of value are the competitors and other versions of protein bars on the market.
Ingredients Profile
I mentioned this is going to be the cleanest label on in the protein bar game. It uses real ingredients we can pronounce. The ingredient deck is peanut butter, honey, MTS Nutrition Whey Protein Isolate, Rolled Oats, Semi-Sweet Chocolate Chips, Cocoa Powder and Natural Flavors. That is it. That is a thing of beauty for people wanting to each clean.
The macros are:
Fat:12g
Carbs: 26g
Protein: 15g
On the macros, this bar will have more fat and carbs and less protein than the competitors because it’s not using fiber sources to reduce net carbs (like some do) and it’s not using multiple forms of protein to get to a 20g+ claim. If you want to view it as a negative that the competitors are getting 20g protein per bar while getting 15g here, that’s your call, but given the label, I cannot hate on that.
I am a fan of the cleanliness of this label and the macros don’t bother me. Carbs can be your friends (plus peanut butter has a bunch of carbs people).
Taste
Peanut Butter Chocolate Chip:
Peanut Butter Raisin:
The one thing we need are more flavors of this bar. As of this review, there are three flavors. I have tried two of them, and enjoyed them both. I am not the biggest fan of raisins, but they were still decent. The thing here is you MUST like the taste of peanut butter as that’s the majority of the bar base so that flavor is first and foremost. It is hard to mask that flavor, but why would you? Peanut butter is amazing.
You do get a slight chocolate flavor with the chocolate chip version with the actual chips and the cocoa powder. These taste just like protein balls you would make at home, but better (can you imagine?!)
Texture
Everyone has had a protein bar that has been chalky or hard. This is neither. This is nice and soft that it literally melts in your mouth. The add-ins like raisins and chips help add texture. The only thing is that peanut butter can be dry – meaning you can get dry mouth, but the texture is still rock solid, not rock hard. See the video to see the bar and the texture.
Value
A 12-pack of Outright Bars retails for $25. This is right in line with the competitive set in the market. The only thing I can see people having an issue is they can buy 20g bar for the same price, but I will tell you that the label is not as real as Outright Bars. Again, once we get more flavors this is going to be amazing. This is a great bar. Yes, you can try to mimic this at home, I have tried multiple times, but I have not perfected it like Lobliner has.
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Myokem mTOR Pro
9.2
Pros
- Profile
- Taste
- Value
- Mixability
Overview of Myokem mTOR Pro
I have heard really good things about Myokem. The history of the company is solid, with their former owner selling and going to Compound Solutions. Since then, the brand has gone through some changes looking to re-capture what they once had.
mTOR Pro from Myokem is a really nice amino acid product. It features 5g of 2:1:1 BCAA with the addition of 3g time released Leucine and almost 2.5g of the other 6 EAAs. The product mixes well and tastes great. Oh, did we mention it includes a hydration complex too? The value and quality is there on this product to justify you putting your trust into it for your muscle recovery needs.
Why You Should Trust Our Reviews
- EXPERT REVIEW PANEL
Our review panel is made up of individuals with many years of experience in the sports nutrition industry, dating back to the early 2000’s. Their tenure gives them knowledge on brands, supplements, ingredients, dosages and more. - FULL CONTAINER REVIEWS
Unlike the majority of “review” sites on the internet, Fitness Informant reviews every supplement on a full-container basis. What does this mean? It means that a review is not written or recorded until the last serving of that product has been finished. We’ve all had products that were great for the first couple of days, but then lost their effectiveness shortly after. We want to ensure you are getting a full review based on a full product. - INGREDIENT EDUCATION
We breakdown each ingredient in our reviews to educate you on exactly what the ingredients do, and what is the proper dosage of each ingredient to effectively do what they are intended to do. - 100% HONEST – NO B.S. REVIEWS
Our number #1 priority is to inform you proper supplement selection through honest reviews. The majority of “review” sites on the internet will push you to buy a certain product based on the commissions they received. Not us. We want you to purchase the highest quality supplements at the best value. We put your health and wellness first. To achieve your goals we want you to use only the best supplements that you can afford. We do this by being honest.
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Testing Results and Ratings
We reviewed Myokem mTOR Pro on five categories. We first start by looking at it’s ingredient profile. This portion of the review looks at the different ingredients used in the amino acid supplement, what their intention is and how effectively dosed are each ingredient.
We then look at effectiveness. An effective amino acid product will use high quality, proven ingredients, at clinically backed dosages. This is generally an extension of the profile section. The higher quality ingredients used at proper dosages, the more effective that amino product will be.
Then we move into the taste of the different flavors we’ve tried. We grade each flavor separately and average the scores for their overall taste rating. We were able to test out the following flavors: Fruit Punch.
Mixability refers to how well the powder mixes in 12-18oz of water. We use the shaker bottle test. This would be your typical Blender Bottle with the spiral chrome ball.
Finally, we talk about value. Value is the combination of profile, effectiveness, taste and mixability in relation to cost. Another part of value are the competitors and other versions of amino products on the market.
Ingredients Profile
The one thing we need to start looking out for on all these EAA products that are hitting the market is what actual amount of “other” EAAs outside the BCAAs are we getting. Many companies are saying we provide Xg EAAs, when the BCAAs account for 90+% of them. The nice thing with Myokem mTOR is you are getting a good dosage of “other” EAAs.
We start with 5g of 2:1:1 Instant Amino BCAAs. Those of you familiar with this category know that the 2:1:1 ratio is the most studied, and most backed ratio. At 5g, we get a minimum dosage I require in a BCAA.
Myokem tosses in another 3g of time released Leucine. Keep in mind what I mentioned before, this is a BCAA so you are actually getting 8g of BCAAs (overall actives are 10.5g however). What is unique here is the time released aspect. ActiveTR, the name being used in the US is TR-Leucine from AnaBio LTD being distributed by Compound Solutions. Per a study, TR-Leucine improved muscle recovery rates at 1.5g.
The Amino complex is 10.5g, and with BCAAs making up 8g of that, that leaves 2.5g of EAAs (with 50mg Astragin for absorption). There is not an “ideal” ratio in EAA supplements (although some companies will swear to you that the discovered it) but having almost 2.5g is a good thing.
We’re not done there. Myokem also tosses in 1.225g of a hydration blend featuring 1g Taurine, 150mg Potaassium Gluconate and 75mg Sodium Chloride. The big one here, Taurine aids in endurance and strength output by regulating your electrolytes. At 1g, this is the sufficient dosage.
Overall, this is a good ingredient profile for an EAA supplement featuring innovative ingredients, good dosages and actually features the other EAAs outside of BCAAs.
Effectiveness
Effectiveness on amino product really stems from the quality that the ingredient profile is. These essentially should match. With the minimum grams of 2:1:1 BCAA met, and the addition of 2x TR-Leucine from the study, you’d expect this to work well at alleviating delayed onset muscle soreness. It does.
It also helps quench your thirst and keep you hydrated. The addition of the 1.225g hydration matrix is a nice added benefit that contributes to your overall hydration.
The last thing I want to touch on is WHEN you should use this product. I feel EAAs are best when you workout in a fasted state. This means you have not eaten anything in 6-8hrs (this includes protein shakes). Stand-alone BCAAs are fine if you have a pool of other EAAs from your whole food sources.
Taste
Fruit Punch:
Fruit punch gets a bad rap in this space because so many pre-workouts that feature that flavor, suck. I will assure you that this does not. This tastes really good. I don’t give anything a 10 unless it is just outstanding. It tastes great, and it tastes like fruit punch should. You will enjoy this.
Mixability
Aminos are not soluble in water. There are new versions coming out that claim they are, and they may be, but it’s not expected to be fully dissolved. With that said, this does really well in terms of mix. I mix with 24oz, a full shaker. You have a little residue but not a bunch. Overall impressed. Check out the video for a mixability test.
Value
Based on the landscape, aminos should retail for about $1 per serving, with a minimum of 5g BCAA. This product has 10.5g of aminos with the addition of the hydration complex. The price tag of $30 for 30-servings is solid.
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Performax Labs EAmino Max
7.6
Pros
- Ingredient Profile
- Effectiveness
Cons
- Mixability
Overview of Performax Labs EAmino Max
One of our favorite companies is Performax Labs. Underrated is a word that comes to mind when we talk about them. They consistently make solid products without the overhype bullshit that annoys us.
EAmino is a fully spectrum amino acid product from Performax Labs featuring 6g 2:1:1 BCAA and another 1g of the other 6 EAAs with the addition of performance and hydration. If you’re someone who trains fasted, this EAA product is one to consider the next time you’re in the market for an amino product.
Why You Should Trust Our Reviews
- EXPERT REVIEW PANEL
Our review panel is made up of individuals with many years of experience in the sports nutrition industry, dating back to the early 2000’s. Their tenure gives them knowledge on brands, supplements, ingredients, dosages and more. - FULL CONTAINER REVIEWS
Unlike the majority of “review” sites on the internet, Fitness Informant reviews every supplement on a full-container basis. What does this mean? It means that a review is not written or recorded until the last serving of that product has been finished. We’ve all had products that were great for the first couple of days, but then lost their effectiveness shortly after. We want to ensure you are getting a full review based on a full product. - INGREDIENT EDUCATION
We breakdown each ingredient in our reviews to educate you on exactly what the ingredients do, and what is the proper dosage of each ingredient to effectively do what they are intended to do. - 100% HONEST – NO B.S. REVIEWS
Our number #1 priority is to inform you proper supplement selection through honest reviews. The majority of “review” sites on the internet will push you to buy a certain product based on the commissions they received. Not us. We want you to purchase the highest quality supplements at the best value. We put your health and wellness first. To achieve your goals we want you to use only the best supplements that you can afford. We do this by being honest.
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Testing Results and Ratings
We reviewed Performax Labs EAMino Max on five categories. We first start by looking at it’s ingredient profile. This portion of the review looks at the different ingredients used in the amino acid supplement, what their intention is and how effectively dosed are each ingredient.
We then look at effectiveness. An effective amino acid product will use high quality, proven ingredients, at clinically backed dosages. This is generally an extension of the profile section. The higher quality ingredients used at proper dosages, the more effective that amino product will be.
Then we move into the taste of the different flavors we’ve tried. We grade each flavor separately and average the scores for their overall taste rating. We were able to test out the following flavors: Blackberry Lemonade.
Mixability refers to how well the powder mixes in 12-18oz of water. We use the shaker bottle test. This would be your typical Blender Bottle with the spiral chrome ball.
Finally, we talk about value. Value is the combination of profile, effectiveness, taste and mixability in relation to cost. Another part of value are the competitors and other versions of amino products on the market.
Ingredients Profile
EAA products are hitting the market quickly after several companies “called out” BCAAs and what they said were ineffective. First, that’s not true. BCAA’s are very effective when taken in a non-fasted state. Perfomax Labs EAMino uses BCAA and the other EAAs to give you a nice rounded profile.
We start with 6g of 2:1:1 BCAA. We like to see anything north of 5g. This ratio is #1 in this space in our opinion due to the studies associated with it. This helps alleviate DOMS (delayed onset muscle soreness). We get an additional 1g of the other 6 EAAs. This isn’t the most out there, but it is more than many since some companies like to bundle additional grams of Leucine in their EAA blend…not here. Overall, a total of 7g EAAs are used.
Performax Labs tosses in 2g of L-Carnitine L-Tartrate into EAmino which is going to aid in transporting fatty acids to be burned as energy and improved focus. The typical dosage we see is 1g, so 2g is nice. HICA, Leucic Acid, is used at 1,500mg. This is similar to HMB with anabolic effects, similar to Leucine as well. There isn’t a ton of evidence here to support the claim it is effective, but nothing to say it’s not.
Lastly, Performax Labs gives us a hydration complex in EAmino. We get 1,350mg featuring 1g of Coconut Water Powder (typically seen at 500mg), 200mg Potassium Chloride and 150mg Sodium Chloride.
Overall, this is a good EAA product that leans heavily on BCAAs (only 1g EAAs). We would love to see more EAAs outside of the BCAAs. We love the use of the performance complex and hydration complex. Impressive overall.
Effectiveness
Amino acid products are tough to gauge effectiveness, because unlike a pre-workout, you don’t really get a “feel” from it shortly after consumption. You need to look at the ingredient profile and that really dictates how effective this product will be. Also, you can “feel” DOMS, so the best thing to happen is for you to NOT feel DOMS from an amino product.
The profile is good on this, we already shared with you what we think. Regarding DOMS, no muscle soreness was experienced, but we also train regularly. With that said, if you are new to training, Lactic Acid buildup may be large that even a BCAA/EAA doesn’t cure it at the start, but it can help speed up that recovery process.
Overall, due to the quality of the ingredient profile, this is an effective EAA. This should be taken in a fasted state. You can take it when you’re not fasted, but a BCAA will work during those lifts. If you work out in the morning, without eating, you want to consider an EAA product like Performax Labs EAmino.
Taste
Blackberry Lemonade:
I was actually expecting more from this. It wasn’t awful, but not nearly as good as I expected it would be. I didn’t get a lot of the lemonade flavoring that I thought I would. Other blackberry lemonade flavors I have had were better than this.
Mixability
As you can see from the mixing video, several larger particles were floating on the top. This was the case even with a little more water. Aminos are not water soluble, so it is to be expected that we would have residue and particles, but this was more than we thought it should be.
Value
A few things I look for in the product in terms of value. The first is do I at least get 5g of BCAA. Check. Next, is the price per serving around $1. This one is a bit higher. It is $35 for 25-servings. The typical cost for a BCAA/amino product is around $30 for 30-servings. There are others on the market with more “other” EAAs that retail for around this amount, but may not have the performance aspect like EAmino. I think that the price tag is OK, not great, but with any sort of discount it would help. I would like to see this to be at least 30-servings at the $35 price tag.
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Performax Labs HyperMax
8.2
Pros
- Energy/Focus
- Stims
- Value
Cons
- Lacking Endurance/Strength
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Overview of Performax Labs Hypermax
Performax Labs is underrated. There I said it. I should make a category for most underrated companies and they would probably win the award most of the time. They make great products that always rank high here at FI.
HyperMax from Performax Labs is another one of those products that was just done right for the right consumer. Hypermax hits on pump, energy and focus, disregarding certain ingredients, but still providing a pre-workout engine that would make anyone happy if they tried it. If you’re on the fence, don’t be. HyperMax from Performax Labs is a solid pre-workout.
Why You Should Trust Our Reviews
- EXPERT REVIEW PANEL
Our review panel is made up of individuals with many years of experience in the sports nutrition industry, dating back to the early 2000’s. Their tenure gives them knowledge on brands, supplements, ingredients, dosages and more. - FULL CONTAINER REVIEWS
Unlike the majority of “review” sites on the internet, Fitness Informant reviews every supplement on a full-container basis. What does this mean? It means that a review is not written or recorded until the last serving of that product has been finished. We’ve all had products that were great for the first couple of days, but then lost their effectiveness shortly after. We want to ensure you are getting a full review based on a full product. - INGREDIENT EDUCATION
We breakdown each ingredient in our reviews to educate you on exactly what the ingredients do, and what is the proper dosage of each ingredient to effectively do what they are intended to do. - 100% HONEST – NO B.S. REVIEWS
Our number #1 priority is to inform you proper supplement selection through honest reviews. The majority of “review” sites on the internet will push you to buy a certain product based on the commissions they received. Not us. We want you to purchase the highest quality supplements at the best value. We put your health and wellness first. To achieve your goals we want you to use only the best supplements that you can afford. We do this by being honest.
Thrive Leads Shortcode could not be rendered, please check it in Thrive Leads Section!
Testing Results and Ratings
We reviewed Performax Labs Hypermax on five categories. We first start by looking at it’s ingredient profile. This portion of the review looks at the different ingredients used in the pre-workout supplement, what their intention is and how effectively dosed are each ingredient.
We then look at effectiveness. An effective pre-workout product will use high quality, proven ingredients, at clinically backed dosages. This is generally an extension of the profile section. The higher quality ingredients used at proper dosages, the more effective that pre-workout will be.
Then we move into the taste of the different flavors we’ve tried. We grade each flavor separately and average the scores for their overall taste rating. We were able to test out the following flavors: Orange Mango.
Mixability refers to how well the powder mixes in 6-8oz of water. We use the shaker bottle test. This would be your typical Blender Bottle with the spiral chrome ball.
Finally, we talk about value. Value is the combination of profile, effectiveness, taste and mixability in relation to cost. Another part of value are the competitors and other versions of pre-workout products on the market.
Ingredients Profile
I am a big fan of pre-workouts that hit on multiple pillars of what is important including energy, focus, pump, endurance and strength. Performax Labs HyperMax does a lot of these things.
We start with the pump complex consisting of four properly dosed ingredients. We start with 6g of Citrulline. Pure citrulline should be dosed at 3-5g, we get 6g. This helps improve and enhance blood flow – the key to the pump. Then we get 3g of Beta-Alanine. This is more for endurance, but the longer you can go, the more the blood can flow (maybe I should put that on a shirt?!) The proper dosage of Beta-Alanine is 3-3.5g. We are set here. Next, we get 1g of Agmatine Sulfate. Agmatine inhibits the NO synthase enzymes, which allows NO to excel. Lastly, we get 1g of L-Ornithine-L-Aspartate which is an anti-fatigue agent allowing you to keep at it.
The extreme focus and mood matrix may be my favorite. It starts with 400mg of PEA (b-Phenylethylamine HCl). This is known as the happy molecule. This is a good dosage of PEA. The issue is the half-life is approximately 5-10 minutes . This means that it loses its effectiveness in approximately 20 minutes. Eria Jarensis is dosed at 200mg, a good dosage, and is known as an “exotic” stimulant. It helps improve focus and mood. It also works well with caffeine and other stims. Hordenine is used next at 50mg, which actually pairs VERY well with Eria Jarensis. This is a good dosage of Hordenine too.
The energy blend is next. It starts with 1g of Tyrosine, which I think should be in the extreme focus and mood matrix. This is a cognitive enhancing ingredient dosed correctly. The first energy ingredient is what you’d expect: caffeine. We get 325mg of Caffeine Anhydrous. Next we get Citrus Aurantium Extract or what we know it as Synephrine at 50mg. This aids well in energy production. Last, we get 3mg Rauwolfia Vomitoria, which is standardized to 2.7mg of Rauwolscine, a stimulant similar to Yohimbe. Nice dosage here.
Overall, this is an impactful pre-workout using stims for energy, solid ingredients for improved focus (along with the stims) and a decent pump. I don’t expect major pump ingredients to be used in a pre-workout like GlyerPump (plus they make one) so overall decent. The only area missing is a Taurine/Betaine for strength. Solid all around.
Effectiveness
If you’re looking for a pre-workout that will do awesome with your energy levels and focus, HyperMax is a go-to. Like their StimMax, this hits hard and the feeling is longstanding. I would suggest adding a TeaCrine or Dynamine to prevent a crash. I would give energy a solid 8 out of 10.
The focus is just as solid. When you combine all those stims with the cognitive ingredients you are going to be in the zone. Focus, like energy, is a solid 9 out of 10.
Pump is decent. I would give it an 8 out of 10. It could have used a glycerol to really make this POP. For what it had, it delivered well.
Endurance and strength were mediocre, but there wasn’t much in this to provide that. Yes, the stims can give you energy, but then you start to crash a bit as the workout goes on. When the PEA wears off you can tell. This area is lacking thus bringing the score down a bit.
Overall, an effective pre-workout that we really enjoyed. You will too, especially if you’re a fan of stimulants in pre-workouts.
Taste
Orange Mango:
We’re fans of the orange mango flavor. It is one of my favorites. This one wasn’t as good as others we’ve had. There was just something off about it; not as “refreshing” as I would have wanted. I use little water in my mix so it goes down quickly. It does taste a little tart, so if you like that, you may like this.
Mixability
This is a decent serving size of 16g. You have to expect there to be some mixability issues. But honestly, as you can see from the video, there wasn’t that many. It mixed pretty well with some particles that float and went to the bottom. You may have to wash it down with a little water, but this is not close to the worst we’ve seen.
Value
This is a 25-serving pre-workout that retails for $40. Honestly, I don’t have an issue with that. This is less than $2 a serving for a quality pre-workout. Now days a lot of the solid PWO are 20-serving for around $40-$50. Overall, this is worth the price tag, and we have a coupon code (INFORMANT) that will save you a couple dollars to help!
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Olympus Labs Bloodshr3d Black Edition makes the list of fat burners we approve of. Following up their 2017 Supplement Award on their RAW Edition, the Black Magic Edition jams in stims to help with energy production which speeds up metabolism, as well as appetite suppressant and focus enhancement. If you’re looking for an OTC fat burner, and a strong one at that, Bloodshr3d Black Magic Edition should be your go-to.
RedCon1 continues to expand their reach with a partnership with Academy Sports + Outdoors.
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