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Ryan Bucki, ISSA-CFT

Episode 15: The Business of Supplements with Joshua Schall

Joshua Schall

Joshua Schall, owner of JSchall Consulting, has spent many years inside the sports nutrition industry working for large and small companies. Josh now spends his time consulting for these companies. Josh and Ryan discuss the business side of sports nutrition including recent success of brands, the struggles of GNC and how to fix them, what supplement companies are lacking today and how to win in today’s crowded environment with so many brands and Amazon.

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KISS: A Beginner’s Guide to Fitness

Gym Beginners

KISS: Keep It Simple Stupid. When you’re new to lifting, things can seem overwhelming. Here are three basic principles critical to success and without any fluff.

If you’re just getting going in the iron-game, it can be really hard to know where to start, who to trust, and what to do when it comes both exercise and dietary advice.  There are literally 10s of thousands of businesses and self proclaimed “experts” all trying to convince you that their products are the best, or that they’ve uncovered secret exercise methodologies that you NEED in order to get results.   Thankfully, there also some resources out here like Fitness Informant that are actually here to HELP, rather than sell you a bunch of bullshit and hype you don’t really need.   And never mind confuse you in the process.

Yes, there have been advances in supplement design over the years. And yeah, as time passes there are more and more training systems to seemingly to choose from, often with guys who weigh 300lbs and are three-percent body-fat promising you if you just listen to them—you’ll look like them in short order.  Sound too good to be true? Probably is.

But here’s a little secret that won’t make anyone any money but can most definitely help you find results:  what’s always worked—still works and there are a few basic things we all need to account for.   Before you worry too much about having the latest and great pre-workout, or the right colored blood-flow-restriction-training straps to match your new fancy flat-bottomed lifting shoes and tights—here are three things to make sure you’ve got a handle on first.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6658″ alignment=”center” animation=”None” box_shadow=”none” max_width=”100%”][vc_column_text]

Make Nutrition a Priority

By definition, a supplement is supplementing something else—that’s why it is in-fact– called a “supplement” and not a “solution.”    They can be fun to buy and talk about, I get it.  But before you worry about whether you should buy the chocolate or vanilla flavored protein powder, the whey or the casein,—have an honest conversation with yourself about your regular food intake first.   Are you eating a diet rich in high quality whole foods?  Quality proteins and starch are critical for putting on any appreciable muscle mass—and getting these things in the right amounts is important as well. If I had a dollar for every time someone told me “I eat a lot but I don’t gain any weight” I’d be rich. Busllshit.  Newsflash—you’re not defying the first law of thermodynamics.   So, if you are “eating a lot” but not gaining weight—you aren’t eating enough, it IS that simple.   (Same applies incidentally if your goal is weight loss—if that scale isn’t going down, you’re consuming too much relative to what you’re burning—end of story. It’s not because you’re missing some fat burner.)

One thing the gym-going crowd often seems to forget about is vegetables.  While not as sexy as that big cut of red meat—vegetables are critical for too many reasons to list.  They keep you running optimally and provide loads of micro-nutrition that we all need to function at our best.    And that’s before we even look at things like the positive effect of the fiber they provide on gut-health.

Just like workouts, consistent nutrition is important and a fundamental building block of anyone who is going to have success in the gym.   If your diet is inconsistent, or built around fast or convenience foods, or your more worried about your pre-workout consumption than your vegetable consumption—it’s time to get honest with yourself and make some changes.  Supplements can certainly help, but its critical to understand this starts with real food first.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6660″ alignment=”center” animation=”None” box_shadow=”none” max_width=”100%”][vc_column_text]

Be Willing to do the Work

There is no supplement or work around for attitude and work ethic.   When it comes to building muscle in the gym, what you’re willing to do and the time you’re willing to put in will trump almost everything else–save perhaps diet.  Look, I like going to the gym most of the time, but I have days where I feel tired, have a work or family thing going on, or something else pops up.  But I go those days to, because you know what? Consistency can NOT be over stated. If you only go the gym when the stars align, and everything is perfect—I hate to be the one to tell you– but you’re not likely to experience much in the way of results.   Don’t tell yourself you’re too busy because you likely aren’t–and the first time you tell yourself that, it’s that much easier to use the same excuse next time.  Priorities get done, don’t over complicate it.

If getting to the gym is step one, step two is doing shit that matters when you get there.  That means doing what needs to be done instead of just doing what you like. Don’t be the idiot doing curls in the squat rack, especially when your best 1RM on a squat is 85lbs.  Are you willing to get under a weight that might make you a little nervous from time to time?  Are you willing to try and bang out one more rep when your legs feel like they’re on fire? Are you willing to push outside your comfort zone?? Because you know grows in the comfort zone?  Body fat, not muscle.

You know what makes me want to slap people?  And guys—this is way more common with us than the ladies… “Well, uh, I don’t really do leg day because my legs get plenty of work through my cycling. “  Or skiing. Or whatever.  Really dude??! Translation:  legs are hard and I don’t like to put that mean heavy bar on my back, cause it hurts me!!  So I make shit up to convince myself this is ok.”    Or leg day is all leg-presses and seated-knee extensions.  Look, if you’ve got an injury, or are further down the road in your training life—there certainly can be a place in a program for both leg-pressing and knee-extensions. The latter is a great quad-isolation move that body builders have used for years.   But—odds are, that isn’t you.  If you’re doing leg-presses and calf-raises for leg day because “squatting is hard” and you don’t like it?  Well– time for a reality check.   Axial loading (like a barbell back squat) will make your whole body stronger, and the hormonal response will benefit your whole body, not just your legs.  Don’t short change yourself.

Show up, show up consistency and work hard.  There is no way around this, and this brings me to my final point.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6661″ alignment=”center” animation=”None” box_shadow=”none” max_width=”100%”][vc_column_text]

Get Really Good at the Basis

In their book, “New Rules for Liftings” Schuler and Cosgrove take the approach that human body is capable of producing six foundational level movements:  pressing, pulling, squatting, hinge, lunge and rotation.  I’ve trained hundreds of people and I really like this way of thinking initially because it keeps things relatively simple conceptually when people are new.

When you are starting out, get really, really good at these basic movements and make progress with them before you worry about more advanced programing and modalities.  It blows my mind when I walk through most gyms at what I see.   Take the bench press, “how much ya bench bro?”   You’ll see guys who have elbows flared at 90 degrees to their shoulder instead of tucked.  Zero upper-back tightness or arch, and when they struggle to press that sucker up?? You get that one leg coming off the floor and flailing around in space like Dido’s white flag of surrender.  If you can push any real weight, you already know total body tightness is key (as it is on every lift) and leg drive can help you press a big weight.   Same is true with a good squat—there is a lot more going on there than simply throwing the bar on your back and releasing the brakes and letting gravity take over.  Understand this stuff—and then work to master it.   Even at 25 years into this stuff, I am constantly trying to set my shoulders tighter and always working on my set up—and I’m still able to make incremental improvements.   It might not seem as exciting as trying that new pump-arm workout you saw on the cover of Suns-Out Guns-Out Magazine, but you’re laying down a foundation for long term success.

If you can’t bench, squat and dead your own body weight (and hopefully then some) don’t spend tons of time on things like direct arm work, worrying about your quad sweep or spend hours trying to bring up your rear delts.  Nothing will build total body strength like heavy compound movements, and the best tools in any gym and those barbells and dumbbells-get to know them.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”2″ divider_color=”default” custom_height=”10″][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”2/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]

About The Author

Chris Bremner, NSAM CPT is a Level 1 Resistance Training Specialist (RTS) and a Precision Nutrition Certified Coach, while holding numerous certifications from NSAM. Chris has been around gyms since he was 13 years of age. Chris currently runs his own personal training business (Trend Healthy) and is the head trainer at one of the nation’s largest privately owned companies.

Chris is passionate about helping others achieve the best versions of themselves through better health and fitness. To date, Chris has helped trained hundreds of people and have helped them reach their goals over the years.

The 5 Best Protein Powder Blends of 2019: Our Tested No B.S. Reviews

Best Protein Powder Blends
Best Protein Powder Blends

Are you struggling to decide whether or not you need a Whey Protein Isolate, Whey Protein Concentrate, Casein Protein, Vegan or Beef? Well...a little known secret is some companies are awesome and give you blends that benefit you on so many levels!

A protein blend can be awesome in that it combines various types of protein that can help with multi-stage digestion and absorption. Depending on how much protein you consume and when, can determine what kind of protein you want.

For example, if you consumer 50g protein post-workout, your body may not be able to break down the proteins into amino acids in a timely manner to absorb them all and make use of them - thus wasting some of this essential protein.

In these cases, a protein blend can be beneficial. You can get a protein that is fast digesting to take care of the quick void you need to fill, but then also combine it with a slower digesting protein that will feed you throughout the day.

As the author of this ranking guide, I actually prefer a quality blend over a straight protein source. These are the five best protein blends on the market today!

The following products on our best protein powder blends rankings list were used by the author of this article.

He used each of these top rated protein powders through the duration of a full container. Sample packs were not used in determining the rankings.

Stop relying on faulty information that is influenced by outside writers and money. This protein powder list is the real deal. Here at Fitness Informant, we don’t steer you wrong.

Be Informed. Live Fit.


A Comparison of The Top 5 Protein Blends

OUR #1 RATED

Olympus Labs Superior Protein

Olympus Labs Superior Protein

Our Top Pick For:


  • Best Protein Blend

9.0 out of 10

in the Protein Blends Category

OUR #2 RATED

Sparta Nutrition Spartan Whey

Sparta Nutrition

Spartan Whey

Our Top Pick For:


  • Tri-Blend Protein

8.9 out of 10

in the Protein Blends Category

OUR #3 RATED

RedCon1 MRE Lite

NutraKey TRU PRE

Our Top Pick For:


  • Non-Whey Blend

8.8 out of 10

in the Protein Blends Category

OUR #4 RATED

MTS Nutrition Machine Whey

MTS Nutrition

Machine Whey

Our Top Pick For:


  • Flavor Selection

8.7 out of 10

in the Protein Blends Category

OUR #5 RATED

NutraKey Whey Optima bottle

NutraKey Whey Optima

Our Top Pick For:


  • Isolate Centric

8.0 out of 10

in the Protein Blends Category

PRODUCT

DETAILS

OUR RATING

Olympus Labs Superior Protein

Olympus Labs

Superior Protein

Save 10% with code INFORMANT

Our Top Pick For:


  • Best Protein Blend

Highlights:


  • 23g Total Protein
  • 13.7g Whey Protein Concentrate
  • 13.7g Casein Protein
Fitness Informant Logo

Our #1 Rated

9.0 out of 10

in the Protein Blends Category

Sparta Nutrition Spartan Whey

Sparta Nutrition
Spartan Whey

Our Top Pick For:


  • Tri-Blend

Highlights:


  • 13.2g Whey Protein Isolate
  • 13.1g Whey Protein Concentrate
  • 3g Casein Protein
Fitness Informant Logo

Our #2 Rated

8.9 out of 10

in the Protein Blends Category

RedCon1 MRE Lite

RedCon1

MRE Lite

Save 10% with code INFORMANT

Our Top Pick For:


  • Non-Whey Blend

Highlights:


  • 24g Protein
  • Beef Protein
  • Salmon Protein
  • Pea Protein
Fitness Informant Logo

Our #3 Rated

8.8 out of 10

in the Protein Blends Category

MTS Nutrition Machine Whey

MTS  Nutrition

Machine Whey

Our Top Pick For:


  • Flavor Selection

Highlights:


  • 25g Protein
  • Whey Protein Concentrate
  • Whey Protein Isolate
Fitness Informant Logo

Our #4 Rated

8.7 out of 10

in the Protein Blends Category

NutraKey Whey Optima bottle

NutraKey

Whey Optima

Our Top Pick For:


  • Isolate Centric Protein Blend

Highlights:


  • 23g Protein
  • Whey Protein Isolate
  • Whey Protein Concentrate
  • Whey Protein Hydrolysate
Fitness Informant Logo

Our #5 Rated

8.0 out of 10

in the Protein Blends Category




Protein Powder Blends: Our Rankings

Now the moment you’ve all been waiting for, here’s who topped our list of our top rated protein powder blends:

  1. Olympus Labs Superior Protein
  2. Sparta Nutrition Spartan Whey
  3. RedCon1 MRE Lite
  4. MTS Nutrition Machine Whey
  5. NutraKey Whey Optima

#1 Olympus Labs Superior Protein

9.0 out of 10

Olympus Labs Superior Protein

Save 10% using code INFORMANT

The Highlights:

  • 23g Protein featuring blend of Whey Protein Concentrate and Casein
  • Velisitol to accelerate MPS
  • DigeZyme for digestions
  • Great, unique flavors!

Sometimes when there is a lot of hype around a new product it is all fluff. There is no fluff with Olympus Labs Superior Protein. This stuff is legit awesome.

Superior Protein uses two protein sources. It has Casein Protein which is the slowest digestion protein from dairy. This is typically what we would take before bed. This serves a great purpose post-workout and even throughout the day as it feeds our body over time. It also uses Whey Protein Concentrate. This protein is ideal post-workout as it is absorbed much quicker and put to use. This is my preferred protein blend.

Olympus Labs also includes Velisitol and DigeZyme. DigeZyme works to break down the proteins into their simpler form of amino acids and Velisitol comes in to help our body absorb it and put it to us speeding up muscle protein synthesis. A solid formula!

Lastly, these proteins taste amazing! They use actual cereal pieces, which we can debate about, but it adds to the consumer experience. These are some of the best tasting protein powders on the market today that also happen to kick ass in quality.

Who Makes It?

Olympus Labs might be one of the most innovative companies in this space. If you look at their line they don't shy away from unique ingredients. Even with this protein line, they are adding in ingredients that we've seen, but typically not together. OL is making a charge in the sports nutrition space and I fully expect them to keep growing.

What's In It?

One serving contains:

  • 13.7g Casein Protein – slow digesting protein - feeds body over time
  • 13.7g Whey Protein Concentrate – 80% quality, the highest WPC on the market for faster digestion and absorption
  • 2g Velisitol – speeds up muscle protein synthesis by absorbing amino acids quicker
  • 100mg DigeZyme - digestive enzyme complex to breakdown the protein quicker
Superior Protein Label

Bottom Line:

If you are looking for an effective whey protein blend, you won't find any better than this. The use of casein with whey, and the add of DigeZyme and Velisitol makes it top notch. The actual pieces of cereal could be a bigger deal if it really impacted this - but it adds to the experience and makes this our #1 rated protein blend.

90%
Ingredients Profile
85%
Mixability
90%
Effectiveness
90%
Value
95%
Taste
90%
Overall Rating
Olympus Labs Superior Protein

Save 10% using code INFORMANT


#2 Sparta Nutrition Spartan Whey

8.9 out of 10

Sparta Nutrition Spartan Whey

The Highlights:

  • 25g total protein from Whey Protein Isolate, Whey Protein Concentrate and Casein
  • Great Flavors
  • AstraGin for increased absorption
  • Fully Transparent Label

Sparta Nutrition Spartan Whey was one of the first proteins to feature a tri-blend that was fully disclosed. They didn't want to hide anything so they gave us three high quality protein sources to make it one of the best proteins available today.

We get 25g of total protein from Whey Protein Isolate, Whey Protein Concentrate and Casein protein. This is a multi-stage digestion story. We get the fast absorption of WPI, then a big slower with WPC and then finally the longstanding feed from Casein. On top of that, they give us AstraGin to help with absorption.

The flavors are great too! Their Loopy Fruits flavor is one of my all-time favorite. The only thing keeping it from #1 is the nod on taste overall across the line was given to the #1 rated - but Spartan Whey is right there.

Who Makes It?

Sparta Nutrition is a brand that you will hear and see a lot of into the future. They have a beautiful re-brand as of 2018 with quality products to go with it. They are one of our favorites in terms of brands in this space. 

What's In It?

One serving contains:

  • 13.2g Whey Protein Isolate – highest quality, fastest absorbing protein
  • 13.1g Whey Protein Concentrate – high quality 80% WPC that breaks down slightly slower than WPI
  • 3g  Casein – the slowest digesting protein to prolong our body feed
  • 25mg AstraGin – helps with absorption
Spartan Whey label

Bottom Line:

Spartan Whey could easily be #1 on many people's list - in fact it was on ours until it got bumped by flavors from the #1 company. In terms of quality, this is going to be topnotch no matter what. They cared about the consumer and put in three great protein sources making this a must-have for protein lovers.

95%
Ingredients Profile
80%
Mixability
95%
Effectiveness
100%
Value
75%
Taste
89%
Overall Rating
Sparta Nutrition Spartan Whey

#3 RedCon1 MRE Lite

8.8 out of 10

RedCon1 MRE Lite

Save 10% using code INFORMANT

The Highlights:

  • Non-Whey Protein
  • Chicken, Salmon, Egg, Pea and Rice Protein Sources
  • 24g Protein
  • MCT Oil

Looking for a non-whey protein that is super awesome?! MRE Lite from RedCon1 uses protein sources not seen very often. There is 24g of protein from beef, chicken, salmon, egg, pea and brown rice protein - along with the addition of MCT Oil. This is still technically a blend since it is using all these different sources.

RedCon1 MRE series has been one of the most popular lines released in this space in a very long time due to the uniqueness of it. Many people have issues with whey, or grow tired of it, and even though studies say it is superior, sometimes it is nice to change it up with other animal and non-animal based protein.

Yes, this still tastes good. If you've had their #1 rated MRE Bar you know that they can make this protein taste good. The same can be said with this powder. The flavors are solid and well done.

Who Makes It?

RedCon1 has just blown up in this industry with great branding, pricing and quality products. Their MRE line is part of the reason for their success. You can expect to get good products and solid prices with RedCon1. Aaron Singerman and team understand how to build a brand, and quality products that go with it.

What's In It?

One serving contains:

  • 24g Protein - from beef, salmon, chicken, egg, pea and brown rice
  • MCT Oil - added fats to help with calories since this is technically a meal replacement/protein shake
RedCon1 MRE Lite Label


Bottom Line:

If you are looking for a non-whey protein, even if you don't care about blends, MRE Lite fro RedCon1 won't be too calorie rich so you can use it as your protein powder. The flavors are great, it mixes well and keeps you fuller longer. On the fence? Don't be, give it a try.

90%
Ingredients Profile
80%
Mixability
90%
Effectiveness
90%
Value
90%
Taste
88%
Overall Rating
RedCon1 MRE Lite

Save 10% using code INFORMANT


#4 MTS Nutrition Machine Whey

8.7 out of 10

MTS Nutrition Machine Whey

The Highlights:

  • 25g protein from Whey Protein Isolate and Whey Protein Concentrate
  • 15 Amazing Flavors
  • Solid Value

Machine Whey from MTS Nutrition is one of the longest standing protein brands that has withstood the test of time by expanding flavors and just being a solid-ass protein powder featuring whey protein isolate and whey protein concentrate. WPI is the fastest absorbing protein and WPC is a big slower making this ideal post-workout.

By having 15 different flavors, MTS Nutrition Machine Whey is the one protein blend that you are sure to find a flavor you like and they are all spectacular! Marc Lobliner and his team might have the best flavoring house in the world to be able to keep producing high quality proteins that taste great.

Who Makes It?

MTS Nutrition is owned by the outspoken Marc Lobliner (friend of FI). Marc has been around the block in this business. He started SciVation and is the CMO at TigerFitness.com. He understands product quality and what the consumer wants. MTS Nutrition has some of the best products on the planet.

What's In It?

One serving contains:

  • 25g Protein - from whey protein isolate and whey protein concentrate
  • 3-4g Fat - depends on the flavor
  • 3-5g Carbs - depends on the flavor
MTS Nutrition Machine Whey Label

Bottom Line:

I really love MTS Nutrition Machine Whey, especially when I want to try a flavor that doesn't exist elsewhere (Mint Cookies & Cream anyone?!) MTS creates amazing tasting flavors and high quality protein powders that are a staple for many of those who use a protein blend. If you have never had Machine Whey - change that right now!

85%
Ingredients Profile
90%
Mixability
85%
Effectiveness
90%
Value
85%
Taste
87%
Overall Rating
MTS Nutrition Machine Whey

#5 NutraKey Whey Optima

8.0 out of 10

NutraKey Whey Optima bottle

The Highlights:

  • 23g Protein from Whey Protein Isolate, Whey Protein Concentrate and Whey Protein Hydrolysate
  • Low Fat
  • Low Carbs
  • Quality

It seems like every list we make here at FI, NutraKey finds itself on there with one of their products. NutraKey Whey Optima is a great protein blend featuring three high quality protein sources. It has 23g protein from Whey Protein Isolate, Whey Protein Concentrate and Whey Protein Hydrolysate. Together these make for an ultimate post-workout shake.

NutraKey has a name for quality, but they also have some really outstanding flavors. They have four awesome flavors that taste great and all feature the high quality protein. 

Who Makes It?

NutraKey has been and will always be one of our favorite brands. They have commitment to quality that is ideal for a consumer. They have branched out into the hardcore market under a new brand name, but their NutraKey brand still makes dependable supplements you can count on.

What's In It?

One serving contains:

  • 23g Protein – from Whey Protein Isolate, Whey Protein Concentrate and Whey Protein Hydrolysate
  • 2g Fat - very limited fat
  • 3g Carbs - macro friendly
NutraKey Whey Optima label

Bottom Line:

If you're looking for the "safe" bet, you can put your money into NutraKey and Whey Optima. They have solid flavors that are attractive to anyone and the quality to back it up.

70%
Ingredients Profile
90%
Mixability
80%
Effectiveness
75%
Value
85%
Taste
80%
Overall Rating
NutraKey Whey Optima bottle

Does Protein Source Matter in a Blend?

Protein sources included in a blend really matter! It is also great to see the ratio of the blend as well. Many companies will start their blends with Whey Protein Concentrate (which can be as low as 34% protein). Then they may follow it up with Whey Protein Isolate. On paper that looks good, but really they may be using cheap protein to fill the majority of the serving size, with very little high quality protein.

When you look at the label, you want to look for call outs like WPC80 – this means that this whey protein concentrate is 80%. This is a quality WPC. If the label starts with Whey Protein Isolate then you know it is using the 90% quality protein first followed by others.

So yes, the type of protein matters in a blend because if low quality protein is used first, it can be an ineffective blend that is a big waste of money.

Ideally, you want your blend to start with Whey Protein Isolate or Whey Protein Concentrate 80 (Hydrolysate is great too). Make sure you hold your brands accountable and only put your money toward quality protein blends, like the ones you will find on this list.

This completes our top rated protein powder blends. The products listed above earned the right to be in the top 5 category. 

Stay tuned to Fitness Informant throughout the year for updates as new products are tested and reviewed. Thoughts? Comment below!

Related:


The 5 Best Whey Isolate Protein Powders: Our Tested No B.S. Reviews

Top Rated Whey Protein Isolate
Top Rated Whey Protein Isolate

The protein powder market is filled with various types of protein powders. They can include Whey Protein Isolate (that's what this list covers), Whey Protein Concentrate, Casein Protein, Milk Protein, Beef Protein, Vegan Protein, etc. The list goes on and on.

Whey Protein Isolate is going to be the highest quality of whey protein on the market. Whey Protein Isolate (WPI) is at least 90% protein (while Whey Protein Concentrate can be as low as 34% quality). Not only is it the highest overall quality, it also limits your intake of lactose (most are lactose free), fats and carbs while still providing 20g+ of protein per serving.

Most every Whey Protein Isolate Powder should feature a strong score for mixability, but what can separate it from the next is the overall taste and price. WPI tends to be higher priced than the other types of protein due to the processing that is involved in making it. 

Here at Fitness Informant, we've tried and tested many different Whey Protein Isolate powders. This is our comprehensive list of the top 5 on the market today!

The following products on our top rated whey protein isolate powder rankings list were used by the author of this article.

He used each of these supplements through the duration of a full container. Sample packs were not used in determining the rankings.

Stop relying on faulty information that is influenced by outside writers and money. These Whey Protein Isolate Powders are the real deal. Our #1 goal is to help you make better decisions with your hard-earned money on your nutrition. If you're going to spend $50+ on protein powders, you damn well better be getting the best - these are the best!

Be Informed. Live Fit.


A Comparison of The Top 5 Whey Protein Isolate Powders

OUR #1 RATED

Protolyte bottle

VMI Sports Protolyte

Our Top Pick For:


  • Overall Best Whey Protein Isolate

9.5 out of 10

in the Whey Protein Isolate Category

OUR #2 RATED

NutraBio 100% Whey Protein Isolate

NutraBio
100% Whey Protein Isolate

Our Top Pick For:


  • Full Disclosure

9.5 out of 10

in the Whey Protein Isolate Category

OUR #3 RATED

kaged muscle supplements micropure whey protein isolate

Kaged Muscle Supplements Micropure Whey Protein Isolate

Our Top Pick For:


  • Digestion

9.2 out of 10

in the Whey Protein Isolate Category

OUR #4 RATED

VPX Zero Carb SRO Bottle

VPX Sports

Zero Carb SRO

Our Top Pick For:


  • Macros

9.1 out of 10

in the Whey Protein Isolate Category

OUR #5 RATED

Primeval Labs Isolit

Primeval Labs Isolit

Our Top Pick For:


  • Mixability

8.8 out of 10

in the Whey Protein Isolate Category

PRODUCT

DETAILS

OUR RATING

Protolyte bottle

VMI Sports
Protolyte

Our Top Pick For:


  • Overall Best Whey Protein Isolate

Highlights:


  • 23g Whey Protein Isolate
  • Amazing Taste
  • <1g Fat
Fitness Informant Logo

Our #1 Rated

9.5 out of 10

in the Whey Protein Isolate Category

NutraBio 100% Whey Protein Isolate

NutraBio
100% Whey Protein Isolate

Our Top Pick For:


  • Full Disclosure Label

Highlights:


  • 25g Whey Protein Isolate Protein
  • 0g Fats
  • Full Transparent Label
Fitness Informant Logo

Our #2 Rated

9.5 out of 10

in the Whey Protein Isolate Category

kaged muscle supplements micropure whey protein isolate

Kaged Muscle Supplements Micropure Whey Protein Isolate

Our Top Pick For:


  • Digestion

Highlights:


  • 25g Whey Protein Isolate
  • ProHydrolase
  • Natural Flavoring
Fitness Informant Logo

Our #3 Rated

9.2 out of 10

in the Whey Protein Isolate Category

VPX Zero Carb SRO Bottle

VPX Sports

Zero Carb SRO

Our Top Pick For:


  • Macros

Highlights:


  • 20g Whey Protein Isolate
  • 0g Carbs
  • 0g Fats
Fitness Informant Logo

Our #4 Rated

9.1 out of 10

in the Whey Protein Isolate Category

Primeval Labs Isolit

Primeval Labs

Isolit

Our Top Pick For:


  • Mixability

Highlights:


  • 25g Whey Protein Isolate
  • 25mg DigeSEB
  • Great Taste
Fitness Informant Logo

Our #5 Rated

8.8 out of 10

in the Whey Protein Isolate Category




Isolate Protein Powder Rankings

Now the moment you’ve all been waiting for, here’s who topped our list of our top whey protein isolate supplements:

  1. VMI Sports Protolyte
  2. NutraBio 100% Whey Protein Isolate
  3. Kaged Muscle Supplements Micropure
  4. VPX Sports Zero Carb SRO
  5. Primeval Labs Isolit

#1 VMI Sports Protolyte

9.5 out of 10

Protolyte bottle

The Highlights:

  • 23g Whey Protein Isolate
  • Amazing Tasting
  • Great Macros

I have had SO many highly rated protein powders throughout the years, and the one whey protein isolate powder I always refer back to is VMI Sports Protolyte. Their flavors are phenomenal and the macros are on-point. 

With a Whey Protein Isolate you expect a clean label. With Protolyte you get that. With 23g of Whey Protein Isolate, less than 1g of fat and 1g of carbs, you get a pretty clean macro profile without the added stuff that can shift it away from that health-forward focus.

VMI Sports Protolyte earned our #1 spot for their commitment to quality but also because they made an amazing tasting protein powder that isn't chalky and doesn't leave you feeling bloated or sick.

Who Makes It?

VMI Sports has a lot of experience in this world. Their owners come from a wholesale account. They've seen many products come and go. With this experience, they are able to create great tasting, effective products, especially best tasting pre-workout powders.

What's In It?

One serving contains:

  • 23g Whey Protein Isolate – high quality protein
  • <1g Fat – nearly fat-free
  • 1g Carbs – very low carbs will not spike blood-sugar levels
Protolyte label

Bottom Line:

VMI Sports Protolyte is going to be the best whey protein isolate powder you can buy on the market. You get what you pay for, and yes this is a bit more of an investment, but trust us, it is worth it. Your taste buds and your gains will thank you.

100%
Ingredients Profile
90%
Mixability
100%
Effectiveness
90%
Value
95%
Taste
95%
Overall Rating
Protolyte bottle

#2 NutraBio 100% Whey Protein Isolate

9.5 out of 10

NutraBio 100% Whey Protein Isolate

The Highlights:

  • 25g Whey Protein Isolate
  • Full Label Disclosure
  • Great Flavor Mix

NutraBio 100% Whey Protei Isolate is one of the first WPI proteins I put my money into because I learned about NutraBio's commitment to quality. They list the actual protein amount used, and then they tell you how much is yielded. While most companies will tell you that there is a total of X protein - sometimes it only yields 90% of that. NutraBio lays it out.

NutraBio has expanded the 100% WPI line to include a plethora of flavors making it an attractive WPI powder. On top of the flavor line, the price point is right on NutraBio making it one of the better values in the whey protein isolate market.

If you look, this has the same overall score as our #1 rated whey protein isolate. The only reason the nod was given to VMI is we preferred their flavoring system over NutraBio's - who continues to refine theirs and improve them.

Who Makes It?

NutraBio won our 2017 Brand of the Year award for their commitment to label transparency and product consistency. They care about the consumer, and what we are putting into our bodies. 

NutraBio has a 3rd party testing website called CheckMySupps.com where you can track the validity of the supplements you buy. Can you find another company with that kind of commitment to the consumer? Good luck.

What's In It?

One serving contains:

  • 25g Whey Protein Isolate – high quality protein source
  • 0.5g Fat – very little fat
  • 2g Carbs – Macro friendly
  • 2.3g Flavoring – who else actually lists out their flavoring?!
100% WPI NutraBio Label

Bottom Line:

If you're all about trust and quality - you won't find many better, if any, than NutraBio 100% Whey Protein Isolate. This is 3rd party tested and certified for quality. With NutraBio's 100% WPI, you are going to get one of the best protein powders on the market at a great price.

100%
Ingredients Profile
90%
Mixability
95%
Effectiveness
90%
Value
95%
Taste
100%
Overall Rating
NutraBio 100% Whey Protein Isolate

#3 Kaged Muscle Supplements Micropure

9.2 out of 10

kaged muscle supplements micropure whey protein isolate

The Highlights:

  • 25g Whey Protein Isolate
  • Natural Flavors
  • ProHydrolase Digestive Enzymes

It is hard to find a high quality protein powder that also includes a digestive enzyme complex as well as natural flavoring system. Kaged Muscle Supplements Micropure Whey Protein Isolate includes all of the above. 

KM worked on their flavoring system to be able to bring to market a good tasting, high quality whey protein isolate featuring 25g protein per serving, but also gives you the addition of ProHyrdolase. This helps breakdown the proteins into amino acids to get into your blood stream quicker for use - talk about an awesome added ingredient!

It should come as no surprise to see KM Micropure Whey Protein Isolate in our top 5 WPI powders. The biggest thing we look forward too from the brand is the expansion of the flavors.

Who Makes It?

Kaged Muscle Supplements is very similar to NutraBio that quality is of utmost importance. The company was founded by Kris Gethin who is all about natural ingredients and high quality. KM Micropure follows those basic principals and has created a very high quality supplement line. 

What's In It?

One serving contains:

  • 25g Whey Protein Isolate - highest quality of protein
  • ProHydrolase - helps breakdown proteins into amino acids to be absorbed by the blood stream
  • 0.5g Fat - very little fat
  • 2g Cabrs - macro friendly
Kaged Muscle Micropure label


Bottom Line:

Putting your trust and faith into Kaged Muscle Supplements Miropure Whey Protein Isolate is an easy choice. Kris Gethin and team have created a great supplement line with top-tier supplements that rival anyone in the industry. In fact, I would argue they not only rival them, they surpass them. Micropure from KM is a solid buy at a great value.

90%
Ingredients Profile
100%
Mixability
90%
Effectiveness
100%
Value
80%
Taste
92%
Overall Rating
kaged muscle supplements micropure whey protein isolate

#4 VPX Sports Zero Carb SRO

9.1 out of 10

VPX Zero Carb SRO Bottle

The Highlights:

  • 20g Whey Protein Isolate
  • Fat Free
  • ZERO Carbs

Zero Carb SRO from VPX Sports might be the most underrated protein powder on this list. To have ZERO fat and ZERO carbs while still packing in 20g of high quality whey protein isolate is truly amazing. It also has some of the lowest sodium amounts you'll ever see.

I tried this a long time ago and it has withheld the test of time. To this day, I am still hard-pressed to find a high quality whey protein isolate powder with ZERO fats and ZERO carbs. Oh, did I mention it has a good taste too?

The one area which would be great for VPX to expand on are their flavors. Yes, nothing wrong with Chocolate or Vanilla, but adding flavors will help make this go from underrated to being in many more households. 

Who Makes It?

You may know VPX as the company who owns BANG! Well, outside the energy drink market, they make some good products in the pre-workout category and right here in the whey protein isolate category. This is, in our opinion, their best product in their line.

What's In It?

One serving contains:

  • 20g Whey Protein Isolate - high quality whey protein
  • 0g Fat - FAT FREE!
  • 0g Carbs - CARB FREE!
Zero Carb SRO label

Bottom Line:

If you're a competitor - this protein is for you. If you're not a competitor - this protein is still for you. Fat free, carb free and packing 20g of high quality whey protein isolate makes this an attractive protein powder for ANYONE in the market for a great protein powder that will help them achieve their goals. 

100%
Ingredients Profile
90%
Mixability
100%
Effectiveness
90%
Value
75%
Taste
91%
Overall Rating
VPX Zero Carb SRO Bottle

#5 Primeval Labs Isolit

8.8 out of 10

Primeval Labs Isolit

The Highlights:

  • 25g Whey Protein Isolate
  • DigiSEB Digestive Enzymes
  • Great Flavors!

Isolite from Primeval Labs is gaining steam in the industry for being one of the best whey protein isolate powders. It packs in 25g of protein per serving while giving you great flavor selections.

The most unique thing about Primeval Isolit are the flavor choices. They are not your normal Chocolate and Vanilla, but things like Caramel Latte - something the whey protein isolate community has been asking for all along. With that, you will get some additives in the flavoring department that are not the best - but it is so little we shouldn't be overly concerned with it.

Last, they pack in 25mg of DigiSEB digestive enzymes to help breakdown the protein into amino acids to be absorbed by our  blood stream to be used by our bodies quicker. The faster we can use the amino acids, the quicker we can recover and build muscle.

Who Makes It?

If you haven't heard of Primeval Labs, you're about too. They are making some fo the best products out there using proven ingredients as optimal dosages. Isolite disrupts the Whey Protein Isolate category - something Primeval Labs just does. 

What's In It?

One serving contains:

  • 25g Whey Protein Isolate – high quality protien
  • 3g  Fat – higher on the fat side due to flavoring
  • 2g Carbs – macro friendly
  • 25mg DigiSEB – digestive enzyme designed to breakdown protein quickly
isolit label

Bottom Line:

Finding a whey protein isolate powder, with added digestive enzymes AND a great flavor catalog can be hard, but not anymore thanks to Primeval Labs Isolit. If you're tired of the same old flavoring system give Primeval Labs Isolit a shot. You get a high quality protein powder, with digestive enzymes AND tastes great.  

80%
Ingredients Profile
100%
Mixability
90%
Effectiveness
90%
Value
80%
Taste
88%
Overall Rating
Primeval Labs Isolit

Does Quality Matter in a Protein?

Does a bear shit in the woods? OK that was pretty straight-forward but YES! Protein quality matters. If you have ever seen a 5lb tub of protein selling for $19.99 or even $29.99 you need to ask yourself how it can be that cheap. It is because the stuff inside that in cheap. Above we talked about the different protein sources available – Whey Protein Concentrate (per the FDA) can be as low as 34% quality and be sold LEGALLY as a protein powder supplement.

If your label indicates 25g of protein that does not mean you are getting 25g protein yield per serving. For example, NutraBio’s 100% WPI above indicates that it gives you 28.19g of protein – at 90% quality this equals 25g of total protein. Most companies do not do that.

Do you homework, use Fitness Informant as a reference, not all all protein powders are treated equally.

This completes our top rated whey protein isolate powders. The products listed above earned the right to be in the top 5 category. 

Stay tuned to Fitness Informant throughout the year for updates as new products are tested and reviewed. Thoughts? Comment below!

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