ProSupps continues to look at innovation like they did when the brand launched in 2012. They are making it a priority in what they do and how they scale their business. That includes new innovative package designs, formulas and concepts that work well with their brand.

ProSupps ionIQ is a new hydration and cognition support supplement with included fizz. Hydration supplements continue to grow, it's how you differentiate yours within the category that is going to help you win. ProSupps utilizes an electrolyte formula, B vitamins and added creatine plus elevates the consumer experience by mimicking carbonation making this product almost a powdered version of sparking water.

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ProSupps IonIQ Supplement Facts

ProSupps is looking at the hydration category differently. They are looking at hydration plus. The brand’s newest innovation in ionIQ combines hydration with cognition. This is not a new concept in the category, but they also elevated the consumer experience with a fizz aspect in the powder that makes this drink uniquely different.
ProSupps IonIQ

B Vitamins – 20.85mcg

The b vitamin complex consists of .85mcg of vitamin B6 and 20mcg of vitamin B12. Collectively these b vitamins may aid in improving energy levels.

Electrolytes – 67omg

Per each packet you do get 670mg of electrolytes. A standard Gatorade only includes ~345–350 mg of electrolytes between sodium and potassium.

ionIQ contains 100mg magnesium, 470mg sodium and 100mg of potassium. Sodium and potassium are looked at closely for the ratio. ProSupps ultimately decided to go with heavier sodium as users of the brand tend to be more on the fit side of life which means they may not be getting enough sodium in their diets to support muscle function.

Electrolytes aid in hydration but are also extremely crucial for muscle function (contraction and preventing muscle cramps).

Creatine Monohydrate – 5g

Creatine is the most well-studied ingredient in sports and active nutrition. Traditionally creatine was only supplemented with for muscle building properties. Creatine monohydrate has been shown to support muscle growth and endurance. Creatine also has been shown more recently to aid in cognitive function. Recent research shows that supplementing up to 10g per day, when fatigued, stressed or sleep deprived, significantly improved cognitive markers.

Sweeteners

Another unique aspect of this formula is the sweeteners used by ProSupps. They use a combination of Sukre from Compound Solutions, stevia and OsoSweet. These are natural sweeteners that do not have an impact on gut microbiome. The addition of Sukre (purified acacia hydrolysate) is a prebiotic that can also benefit gut health which may indirectly can positively influence mood, sustained attention, and brain health.

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Final Takeaway on ProSupps IonIQ

The effervescent technology used by companies is a cool concept that provides a different experience for the consumer. Most people consume energy drinks versus energy packets because they enjoy carbonation. Making the powder effervescent gives users that feeling of carbonation but in a convenient on-the-go packet. I think adding creatine monohydrate to a hydration formula is the way to go.